Milan, uno scudetto che vale più del prestigio: dal sorteggio in Champions ai profitti commerciali, il Diavolo beneficerebbe su tutto
Siamo giunti ormai a due giornate dalla fine della Serie A 2021/2022, un campionato pazzesco che ancora non è stato deciso e che vede in corsa le due milanesi. Inter e Milan si stanno dando battaglia fino all’ultimo respiro e lo scudetto potrebbe essere addirittura assegnato sulla base degli scontri diretti.
Sarà comunque un titolo entusiasmante, carico di prestigio e di valore per tutte e due le squadre, soprattutto per il fatto di vincerlo davanti ai cugini. Ma per il Milan avrebbe un valore forse leggermente maggiore.
Il Diavolo infatti non vince lo scudetto da 11 anni. L’ultima volta fu quella con Max Allegri allenatore e, dopo averlo sfiorato lo scorso anno, adesso il Milan può farcela davvero. Il ritorno alla vittoria davanti all’Inter ancora campione in carica darebbe un sapore ancora più buono al diciannovesimo scudetto.
Oltre a consacrare definitivamente il lavoro fatto da Stefano Pioli sul campo e da Paolo Maldini, Ricky Massara e Geoffrey Moncada in società. Con Maldini che potrebbe diventare simbolo vincente dei rossoneri anche da dirigente, dopo esserlo stato da giocatore. Ma i benefici in caso di vittoria sarebbero anche più concreti e decisamente importanti.
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La vittoria del progetto, del gruppo, di Maldini e Pioli sarebbe anche una vittoria di Elliott. Per la buona gestione della società, per averla salvata e ripulita dai debiti per poi rilanciarla con una politica vincente di investimenti accorti e austerity su cartellini e ingaggi. Come riporta la Gazzetta dello Sport, un eventuale scudetto porterebbe più attenzione sul Milan da parte degli investitori, che peraltro già ci sono (Investcorp e Red Bird). E quindi un aumento di prezzo.
Anche perché già il valore della rosa rossonera è aumentato a dismisura, con Rafael Leao, ad esempio, che pagato 24 milioni ora ha un prezzo di 70. Lo scudetto potrebbe sancire e far lievitare ancora il costo dei singoli e della squadra in toto. In previsione di future cessioni, saranno plusvalenze enormi.
Non solo, perché in caso di vittoria scudetto aumenterebbero anche gli introiti dalle licenze, sponsor e partnership commerciali. Banalmente, il brand Milan tornerebbe vincente e la sua immagine nel mondo ne beneficerebbe, come già ha fatto in questi ultimi anni di ritorno tra i grandi d’Europa. Quindi altre entrate nelle casse del club, che potrebbe quindi competere maggiormente con le big del calcio internazionale.
E poi ci sono i benefici Champions. Rispetto al girone di ferro dell’anno scorso con Liverpool e Atletico Madrid, Il Milan da prima in classifica sarebbe testa di serie. Il che significherebbe avere un sorteggio più favorevole e più possibilità di superare la fase a gironi. Fattore che potrebbe aiutare ancora di più il brand rossonero e il percorso verso il ritorno alla vittoria anche in Europa.
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